Level up your skills during Unleash Training Day, our pre-conference training event. Take expert-led product training classes designed to help you optimize your program for the biggest impact.
Training will be centered around the latest Outreach best practices and technical program strategies. Expect live lectures, hands-on product demos, workshops, networking, and more!
Standard admin training
7:30AM - 8:45AM
Breakfast & registration
Crafting a winning content strategy to support GTM team workflows →
Crafting a winning content strategy to support GTM team workflows
Join Outreach for a deep dive into content strategy best practices and how to leverage Outreach to support all Go-To-Market workflows. Our expert instructors will share insights on formulating a content roadmap that converts, implementing a maintenance schedule and conducting A/B testing to ensure that your GTM workflows continue contributing to the growth of your organization. You'll even leave understanding the significance of proactive content planning, and how to develop a maintenance schedule to ensure your content remains fresh and effective.
Don't miss this opportunity to improve your content strategy and enhance the performance of your business.
10:30AM - 10:45AM
Break
Making sense of your sales data: Effective forecasting with Outreach →
Making sense of your sales data: Effective forecasting with Outreach
Sales forecasting has its complexities, but with Outreach, you can elevate your predictions to new heights. In this session, Outreach experts will cover the fundamentals of forecasting with Outreach, including how to segment metrics to represent various areas of your business, reviewing forecasting discovery questions, as well as how to leverage analytics to monitor pipeline changes. We'll also dive into what Salesforce data should be mapped with Outreach, to ensure you remain aligned with the performance of your sales organization.
Whether you're a seasoned forecasting pro, or just getting started, this is a session that you do not want to miss.
12:15PM - 1:15PM
Lunch
Embracing change: Strategies for effective Outreach adoption and governance →
Embracing change: Strategies for effective Outreach adoption and governance
The communication, planning, and support of a robust change management strategy is crucial to successfully adopting new tools. Companies that incorporate a change management strategy during the implementation phase of a new software program are 6x more likely to realize their desired ROI. Join our Outreach experts as we walk through how to introduce change management and governance strategies to your organization in order to drive effective Outreach adoption. Our team will cover best practices for standing up a content committee, identifying champions, and creating a sustainable feedback loop. You'll also walk away with the strategies to manage multi-channel communication tactics, and how to use RACI (Responsible, Accountable, Consulted and Informed) to manage change.
Sign up for Unleash Training Day today to ensure your organization embraces change to drive better results with Outreach!
2:45PM - 3PM
Break
From data to dollars: Maximizing ROI with Outreach reporting →
From data to dollars: Maximizing ROI with Outreach reporting
Ready to elevate your Outreach game to the next level? In this session, our Outreach experts will demonstrate how to leverage Outreach's powerful reporting capabilities to measure and maximize your ROI. From evaluating performance trends, team insights, and optimizing sequences for better open, reply, and meeting book rates, you'll gain successful tactics on improving your overall Outreach strategy. By the end of this session, you'll be equipped with the skills and knowledge you need to turn your sales data into a strong revenue engine.
Register for Unleash Training Day today to learn how to turn your data into dollars!
Advanced admin training
7:30AM - 8:45AM
Breakfast & registration
Create & close: Powering your sales funnel with Outreach →
Create & close: Powering your sales funnel with Outreach
Join Outreach experts as we dive deeper into powering your sales funnel with Outreach. During this advanced session, you'll hear industry expertise on going beyond prospecting to create and close more effective deals, adopting language that resonates with deal Closers, as well as leveraging Outreach as a platform to support the entire customer journey. You'll even gain valuable insights from our experienced instructors on actionable strategies to reach your performance goals with Outreach.
If you're looking to maximize your sales success, this is the session that you do not want to miss.
10:30AM - 10:45AM
Break
Building for success: Strategies for change management and creating a Center of Excellence →
Building for success: Strategies for change management and creating a Center of Excellence
Embracing change can be tough, but with the power of Outreach, you can make change for your organization seamless and successful. Join us in this advanced session as our experts walk through understanding the art of change management, along with creating a center of excellence that guarantees learn-term success. We'll dive deep into the three levels of focus that can drive the most ROI from Outreach, including the following:
- The "Revenue" function, which provides the overlying goals and ties sales execution strategies to the overall needs of your business.
- A "Program" function that takes your overall business objectives and orchestrates execution.
- An "Operations" function that executes on the plans and business needs orchestrated by the Program function.
Don't miss out on this opportunity to develop a center of excellence that aligns your sales execution strategies with your overall business needs.
12:15PM - 1:15PM
Lunch
Beyond the numbers: Understanding your business with Outreach forecasting →
Beyond the numbers: Understanding your business with Outreach forecasting
Sales forecasting has its complexities, but with Outreach, you can elevate your predictions to new heights. In this advanced session, Outreach experts will guide you through the principles of forecasting with Outreach, how to leverage our powerful analytics & reporting tools to monitor pipeline changes, how and where to identify performance gaps, and even gain deeper insights into advanced segmentation techniques. We'll also dive into how the key considerations of what Salesforce data should be mapped with Outreach, to ensure you remain aligned with the performance of your sales organization.
Whether you're a seasoned forecasting pro, or just getting started, this session is a must-attend for all admins looking to elevate their team's forecasting game to the next level.
2:45PM - 3PM
Break
Tying revenue to sequence performance to maximize your Outreach ROI →
Tying revenue to sequence performance to maximize your Outreach ROI
Maximizing ROI is key to any organization looking for continued and sustainable growth. In this advanced session, Outreach experts will lead a discussion on how to unlock additional reporting functionality with Outreach's sequence attribution package. We'll spend some time reviewing how to tie pipeline generation and success to Outreach, pushing rich activity data to Salesforce to report on, understanding content that leads to the greatest conversions, and so much more.
Learn from the Outreach Experts how admins are analyzing their Salesforce reporting to determine which workflows are making the greatest impact to their team's efforts.