Executive Experience at Unleash.
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Today's CROs, Presidents and EVPs must drive growth with fewer resources. Learn how to achieve this from these world renowned experts.
4 CRO-only sessions you don't want to miss
CRO In The Hot Seat
Best Practices From Seasoned CROs On Surviving Board Meetings In Turbulent Times
Elena Donio
President, Twilio Data & Applications
Board meetings are always challenging, but in the current macroeconomic climate, the Chief Revenue Officer (CRO) finds themselves under intense scrutiny. Your board is probing you on revenue, demanding forecasts, and expecting you to predict the unpredictable market trends. Gain invaluable insights from veteran CROs who have weathered these storms before and emerged with wisdom to share. Their experiences offer a roadmap for not just surviving, but thriving in the hot seat of today's demanding board meetings.
The evolving role of the CRO
What exactly is the CRO role in today's world?
Kelly O. Kay
Global Managing Partner, Software Practice, Heidrick & Struggles
IPOs delayed and exits stalled. Stocks that once soared in valuation are now under water. The equity that CROs once relied upon has been completely upended. With the job becoming more challenging than ever, the compensation you anticipated may not be materializing. Join us to learn from experts how to assess your own risk value — and understand your market value.
FY2024/2025 Planning
Navigating Uncertainty with Your Board and C-Suite
Mark Wayland
CRO, Box
Planning for bookings and headcount in the upcoming year has always been a complex task. But now, the stakes are higher than ever. You're faced with the daunting challenge of reducing headcount, optimizing resources, and still achieving ambitious targets. In these turbulent times, how do you "do more with less" and still hit those eye-watering numbers? Join us as we explore insights and strategies from industry leaders who are successfully planning for the coming year, even amidst the swirling uncertainties of the market.
Reshaping Growth Strategies
Lessons from Market Realities and Tech Turmoil
Sam Jacobs
Founder & CEO, Pavilion
Over the last year, the market has shifted. Outbound methods are proving less effective, sales cycles have extended, and an over-reliance on VC funding among startups has complicated the landscape — while the rise of AI-driven entrants is invigorating growth. Ultimately, the tech downturn teaches us that survival and strategic adaptation are paramount for enduring success. Join Pavilion Founder and CEO Sam Jacobs for insights on the state of the market, where diversifying growth strategies, reducing churn, and prioritizing efficiency are paving the way for the emergence of a new generation of more resilient and profitable companies.
Top 3 reasons to attend Unleash
Solve core
challenges
Get new strategies and tactics to help your team increase deal velocity, boost win rates, adopt AI, drive digital transformation, and more.
Rally your revenue team
Gather your team in person for professional and personal development across 60+ action-packed sessions, including energizing keynotes, workshops, and exclusive experiences.
Grow your
network
Connect with leaders from game-changing companies, including Cisco, Verizon Business, Snowflake, CommScope RUCKUS, Grammarly, NewtonX, VelocityEHS, and more.
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Featured speakers
Elena Donio
President, Twilio Data & Applications
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Kelly O. Kay
Global Managing Partner, Software Practice, Heidrick & Struggles
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Mark Wayland
CRO, Box
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Sam Jacobs
CEO, Pavilion
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Erik Kostelnik
Founder/CEO, Postal
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W. Thomas Stanley
Business Executive
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Hannah Braye
Leader, Digital Sales Effectiveness, Cisco
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Farah Bernier
Global People Strategy & Central Executive Operations Leader — Search, Discovery, & Ecosystems, Google
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Eric Law
Senior Vice President, Worldwide Sales, Commscope Ruckus
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Cheryl Stookes
Vice President of Revenue Growth and Marketing, Softchoice
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Shay Keeler
Sr. Director of Commercial Sales, Outreach
Melinda Mathews
Head of NA & APAC Business Development, Fivetran
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Today's unpredictable economy requires a fundamental change in how we run our shops. That's why we're investing heavily in creating a mindset-changing experience for sales leaders and their teams.
Manny Medina
CEO, Outreach
